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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Source: Macys, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising+1
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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. by : Bernice Fitz-Gibbon