Quotes 21 till 27 of 27.
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
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Total loyalty is possible only when fidelity is emptied of all concrete content, from which changes of mind might naturally arise.
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Unless and until something concrete is done about addressing the Israeli-Palestinian issue you won't get a real start on the war against terrorism.
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We are all hungry and thirsty for concrete images. Abstract art will have been good for one thing: to restore its exact virginity to figurative art.
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We cannot seek or attain health, wealth, learning, justice or kindness in general. Action is always specific, concrete, individualized, unique.
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Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.
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Action is coarsened thought; thought becomes concrete, obscure, and unconscious.
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