Quotes 1 till 6 of 6.
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Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.
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Some Sundays, I read it quickly - other Sundays, I savor it. I generally spend most of my time in 'The New York Times Book Review,' 'Sunday Business,' 'Sunday Review,' and 'The New York Times Magazine.' I turn all the other pages, only stopping when I find a headline that interests me.
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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When you are thrown onto the stage at 17 in such an enormous way, it becomes living on the edge because every step you take, every word you speak, every action you do becomes headline news. And it became, for me, life or death.
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Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.
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You start in bars and then restaurants, then you want to get into comedy clubs where you feature, then you headline, and once you sell out clubs you're into theaters. I've been able to get there, and it's cool to do that.
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