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Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.
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Producers are men who will keep their heads in the noisy presence of writers and directors and not be carried away by art in any of its subversive guises. Their task is to guard against the unusual. They are the trusted loyalists of cliche.
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Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
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