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It is an anomaly that information, the one thing most necessary to our survival as choosers of our own way, should be a commodity subject to the same merchandising rules as chewing gum.
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The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
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