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I wouldn't encourage new writers to start off publishing through electronic media... it still isn't wide enough for the readership they would need to get a good start.
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Keep in mind that in 1985, I had a potential readership of over 50 million Americans. At that time, a good portion of those were under 30.
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The media doesn't create narratives, really. They're not that powerful. What they do is they tap into narratives that are already bubbling amongst their viewership or readership.
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