Quotes by David Ogilvy

David Ogilvy

David Ogilvy

American businessman, Advertising Expert

Lived from: 1911 - 1999

Category: Business and entrepreneurs Country: FlagUnited States

Born: 23 june 1911 Died: 21 july 1999

  • I do not regard advertising as entertainment or an art form, but as a medium of information.

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  • If each of us hires people smaller than we are, we shall become a company of dwarfs.
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  • A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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  • I always said that mega-mergers were for megalomaniacs.
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  • I do not regard advertising as entertainment or an art form, but as a medium of information.
    ― David Ogilvy
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  • I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
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  • If it doesn't sell, it isn't creative.
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  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
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  • Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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  • The consumer isn't a moron. She is your wife.
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  • The more informative your advertising, the more persuasive it will be.
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  • The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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  • The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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  • What you say in advertising is more important than how you say it.
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All David Ogilvy famous quotes and sayings you will always find on greatest-quotations.com

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Questions and Answers

What are the most famous quotes from David Ogilvy?

The two most famous quotes from David Ogilvy are:

  • "If each of us hires people smaller than we are, we shall become a company of dwarfs."
  • "A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service."

When did David Ogilvy live?

David Ogilvy was born in 1911 and died in the year 1999.