Quotes by David Ogilvy

David Ogilvy

David Ogilvy

American businessman, Advertising Expert

Lived from: 1911 - 1999

Category: Business and entrepreneurs Country: FlagUnited States

Born: 23 june 1911 Died: 21 july 1999

  • I do not regard advertising as entertainment or an art form, but as a medium of information.

Quotes 1 till 13 of 13.

  • If each of us hires people smaller than we are, we shall become a company of dwarfs.
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  • A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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  • I always said that mega-mergers were for megalomaniacs.
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  • I do not regard advertising as entertainment or an art form, but as a medium of information.
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  • I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
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  • If it doesn't sell, it isn't creative.
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  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
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  • Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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  • The consumer isn't a moron. She is your wife.
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  • The more informative your advertising, the more persuasive it will be.
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  • The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
    David Ogilvy
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  • The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
    David Ogilvy
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  • What you say in advertising is more important than how you say it.
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