Quotes by Morris Hite

Quotes 1 till 2 of 2.

• No agency is better than its account executives.

  Morris Hite
   
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• The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

  Morris Hite
   
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Subjects in these quotes:

• executives
• believable
• memorable
• promise
• benefit
• phrased

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