• In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

  Ben Horowitz
  American businessman, investor, blogger, and author
  

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Subjects in these quotes:

1. consequences
2. difficult
3. decisions
4. intensify
5. magnified
6. plentiful

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In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful. by : Ben Horowitz

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