• The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

  Morris Hite
  
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Subjects in these quotes:

1. believable
2. memorable
3. promise
4. benefit
5. phrased

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. by : Morris Hite

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